A Step-by-Step SECP Name Reservation Guide

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The Value of Reserving a Company Name

Starting a business in Pakistan begins with a unique identity. The Securities and Exchange Commission of Pakistan (SECP) now uses the LEAP portal to manage this first step efficiently. SECP name reservation ensures that your chosen title complies with all legal requirements before you spend money on full incorporation. This process prevents you from using names that conflict with existing businesses. Consequently, it protects your brand identity and streamlines your future SECP business registration journey.

Step-by-Step Procedure on the LEAP Portal

To begin, you must log in to the SECP LEAP portal using your registered credentials. Once you access the dashboard, look for the “Name Reservations” section under the “Do It Now” tab. You will then select your specific company type, such as a Private Limited or Single Member Company. The system will guide you to enter your proposed name and check its availability against the national registry. If the name is free, you can “Propose” it for formal review. This LEAP portal tutorial ensures you follow the correct digital path from the very start.

Understanding Name Availability and Prohibited Words

The system will automatically flag certain words that are restricted or prohibited. For example, words like “Federal,” “Bank,” or “Trust” usually require special permission from the commission. You must also provide the meaning and significance of your proposed name to the registrar. If your name is similar to an existing brand, you may need to upload supporting documents like trademark proof. Always keep two alternative names ready as backups to avoid delays in your standalone name application.

Managing Payments and Verification Codes

After you fill in the applicant information, you must select a declarant to sign the form. The system will ask you to apply your 4-digit PIN, which serves as your secure electronic signature. Next, you proceed to the payment step. As of 2026, the online fee for SECP name reservation remains much lower than offline filing. You can pay this fee through 1Bill, credit cards, or mobile banking apps. Completing the payment within seven days is critical; otherwise, the system will automatically cancel your application.

Tips for Successful Name Approval

• Use Dictionary Spellings: The SECP often rejects names with intentional misspellings (e.g., using “K” instead of “C”).
• Align with Business Objects: Your name should reflect your principal line of business.
• Avoid Deception: Do not choose names that imply a connection to a government agency unless you have official patronage.
• Check Availability Early: Use the “Company Name Search” tool on the SECP website before you even log in to the portal.

Expert Help for SECP Name Reservation

While the digital portal is user-friendly, legal technicalities can still cause rejection. An experienced advocate helps you choose a name that meets all regulatory standards and avoids “undesirable” flags from the registrar. If you face difficulties with the SECP online services or need advice on business objects, professional guidance ensures a 100% success rate. A legal expert can manage the entire process for you, from name booking to final incorporation.

For professional assistance with SECP name reservation, company incorporation, and corporate compliance, contact:

Muhammad Amin, Advocate Phone: 0313-9708019 | 0335-1990495 Email: muhammadaminadvo111@gmail.com